Klee'Matines Pharmacy & Para-Pharmacy Conference
When: Wednesday 25 June 2008 from 8.30am to 10.30am
Where: CCIMP Marseille Provence - Paris 8ème - FRANCE

Klee Commerce invites you to participate free of charge in the next Klee'Matines Pharmacy & Para-Pharmacy Conference - 25 June 2008 Conference on the theme of:

Defend your shelf selection! Deregulation of OTC medicines in the para-pharmacy sector  

Wednesday 25 June 2008 from 8.30am to 10.30am at the Chambre de Commerce et d'Industrie Marseille Provence, 10 Avenue George V, 75008 Paris
2008 is bringing changes to the economic model for manufacturers and retailers in the sectors of healthcare and cosmetics sold at dispensing pharmacies and via the para-pharmacy channel.

With the arrival of OTC medicines (not reimbursed and sold over the counter without a prescription), the sector's players are now required to think ahead and more actively defend the role they wish to play and strategies for highlighting their products in dispensing pharmacies. One of the biggest names in the pharmacy sector with an established reputation for its expertise and dynamism as the largest French pharmaceutical grouping of its kind, will set out its vision and describe its experience. In a complementary presentation, Klee Commerce, the Klee Group's software entity, will describe the Merchandising solution used by many major players in para-pharmacy which enable all the new challenges on the sector to be met effectively.

Enrolments/Additional information: kleematines@kleecommerce.com

Visit the Klee Commerce website:
http://www.kleematines.kleecommerce.com

Klee Group invites you take part free of charge in the next CXP event on the theme:

"From industrial producer to end consumer: which software packages can help your promotions succeed?"
 
We are currently faced with a massive choice of consumer goods as products are continually renewed.

In this context, promoting a new product is a crucial operation for the company. It implies the introduction of sales promotion initiatives which get both retailers and suppliers on board:

- Construction of the promotion,
- Calculation of forecast sales,
- Undertakings vis-à-vis the supplier,
- Ordering of catalogues, leaflets and/or specific packaging,
- Product manufacture,
- Making the product available at the right place and the right time,
- Synchronisation of logistics operations: delivery of end-aisle displays or over-packaging, delivery of products, co-packing operations, setting up and restocking sales outlets, commercial facilitation, sales analysis, etc.

There are all kinds of operations to be performed to ensure a successful promotion! Different types of solution can facilitate or even optimise these operations.  
 
This event, led by Dominique Dupuis, Head of Research at the CXP, will provide an opportunity to discover what publishers can offer to help ensure the success of your promotions or work successfully on those of your clients.
 
PROGRAMME

8.30am - 9am
"which software packages can help your promotions succeed?"
Dominique Dupuis, Head of Research, The CXP

9am-10am
ROUNDTABLE led by Dominique Dupuis
with contributions from:
- Martial Frugier, CIO Europe Office of OFFICE DEPOT
- Marie-Claude Poelman, IT Director for NATURE ET DECOUVERTES

10am-10.30am
Exchanges, questions, answers
 
PARTNERS FOR THE EVENT
 ALDATA - GROUPE GENERIX - KLEE GROUP
 
 
Enrolment form for this Event
(Indicate "free CXP invitation" on the enrolment form.)
 
GETTING THERE
- RER line A, station: Charles de Gaulle-Étoile
- Bus line 22-52, Avenue Carnot bus stop 300 metres away
- Public car park opposite the hotel