Management of special offers
Klee Commerce includes a special-offer planning and management tool that helps distribution brands to attract customers and gain their loyalty.
Based on centrally negotiated agreements, special offers are communicated to stores according to a specific planning process and it is up to each store to define a strategy and order of priority for their implementation.
The information is common and can be accessed by all departments, at the head office as in the field. At the end of the process, each brand can analyse the increase in sales of products on special offer, the share of associated promotional budgets and determine their profitability.
