Merchandising Automation
In order to remain competitive, companies - in an approach focussed on rapid return on investment (ROI) - must now take into account the technological innovations that allow them to work better and faster, with a global view of the Merchandising chain.
The Merchandising software package based on business performance indicators makes it possible to propose, frequently and locally, the placement of the right products at the right time in order to meet objectives to improve the average shopping basket, turnover and profitability by reducing stock outs and optimising re-supply.
Its aim is also to attract an increasingly wide customer base and gain the loyalty of existing customers to create value for the brand. The Klee Store solution now assists Merchandising departments in automating the creation and distribution of planograms en masse or specifically for stores, taking into account their size, their furniture or local consumption habits. In the majority of cases, it is sensible to automate the merchandising processes by default and then occasionally work manually when necessary (examples: products at front-ends of gondolas, associated products out of stock, local characteristics).
These merchandising decision-support tools can not and must not replace human experience; they contribute to productivity and competitiveness and are above all a decisive factor in the improvement of commercial performance. They must thus make it possible, for example, to analyse and process data strategically, manage assortments and draft recommendations in the form of planograms and store layouts automatically. The networks can then easily apply central layout recommendations locally with a view to increasing their profitability and gaining market shares.
