Execute
- Management of shelf-space records
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Management of shelf-space records
Optimise the performance of your categories
Klee Commerce is also a strategic planning tool allowing merchandisers, both at the head office and in-store, to maximise category performance.Optimisation of shelf-space starts with the creation of planograms, their modification, if necessary and their distribution in stores.
The merchandisers analyse the performance of the allocated space, the turnover rate, stock outs, SSS comparison and offer shares before/after re-layout.
The Sales Force can propose standard layouts directly on site via their sales book, which is automatically updated and includes the company’s graphic charter.Discover the Sales Force Automation software Klee Sales
- Management of tariffs and orders
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Management of tariffs and orders
Access a platform shared by the front and back-offices
Access to a common platform from the field allows the sales force to:- Consult their head office in order to establish the best pricing according to the rules in force.
- Associate any special offers in progress.
- Draw up estimates, provide information on lead times.
- Manage contracts and orders all the way through to invoicing.
Assistance in configuring orders, even complex ones, is also included.
Your commercial force is thus able to satisfy customers’ demands in a precise, detailed manner and in compliance with the pricing rules imposed by the company.Discover the Sales Force Automation software Klee Sales
- Management of special offers
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Management of special offers
Klee Commerce includes a special-offer planning and management tool that helps distribution brands to attract customers and gain their loyalty.
Based on centrally negotiated agreements, special offers are communicated to stores according to a specific planning process and it is up to each store to define a strategy and order of priority for their implementation.
The information is common and can be accessed by all departments, at the head office as in the field. At the end of the process, each brand can analyse the increase in sales of products on special offer, the share of associated promotional budgets and determine their profitability.Discover Klee Commerce solution
- Signs in stores
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Signs in stores
In addition to the action of the sales force, advertising, promotion (PLV - outside advertising) and information on the point of sale (PSI) are the principal communication and marketing tools implemented by manufacturers to promote their products, making use of merchandising techniques.
Outside advertising and point-of-sale information have become a powerful sales accelerator.
The tools are most often designed at the brand’s head office for deployment in the points of sale and must meet numerous requirements, such as guarantee of application of the graphic charter, uniformity of the different promotional and informative signs throughout the distribution network, consistency of product-related technical and pricing data between the head office and the points of sale or independence of stores with respect to customisation of product information for construction of the definitive sign system.
Wishing to increase their communication at the point of sale, the Retailing and Distribution brands are investing in in-store signs. The principle is to print informative or promotional posters according to pre-established models, complying with the visual identity of the brand. The final objective is to influence consumers’ purchasing behaviour by drawing their attention to certain products with a view to increasing the brand’s turnover.Discover the corporate content management Klee Media
- Merchandising Automation
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Merchandising Automation
In order to remain competitive, companies - in an approach focussed on rapid return on investment (ROI) - must now take into account the technological innovations that allow them to work better and faster, with a global view of the Merchandising chain.
The Merchandising software package based on business performance indicators makes it possible to propose, frequently and locally, the placement of the right products at the right time in order to meet objectives to improve the average shopping basket, turnover and profitability by reducing stock outs and optimising re-supply.
Its aim is also to attract an increasingly wide customer base and gain the loyalty of existing customers to create value for the brand. The Klee Store solution now assists Merchandising departments in automating the creation and distribution of planograms en masse or specifically for stores, taking into account their size, their furniture or local consumption habits. In the majority of cases, it is sensible to automate the merchandising processes by default and then occasionally work manually when necessary (examples: products at front-ends of gondolas, associated products out of stock, local characteristics).
These merchandising decision-support tools can not and must not replace human experience; they contribute to productivity and competitiveness and are above all a decisive factor in the improvement of commercial performance. They must thus make it possible, for example, to analyse and process data strategically, manage assortments and draft recommendations in the form of planograms and store layouts automatically. The networks can then easily apply central layout recommendations locally with a view to increasing their profitability and gaining market shares.Discover the merchandising software Klee Store
