Management of business stakes

The Klee Group teams understand the trades, the economic models and the strategic ambitions of our customers. Our approach is based on stakes and requirements, not on technology: this is the business approach. It is based on upstream analysis and assessment methods (critical report, audit, value analysis, opportunity study, pre-project, specifications) and innovative design methods: interactive, iterative and incremental (framework, composition, prototyping and phasing of projects).

Benefit from our command of business processes

To supervise this action, we have consultants who are competent in our main spheres of activity (company functions such as Merchandising or sectors of activity such as Pharmacy or Retailing and Distribution). We also have the original capacity of being able to intervene in the specific business processes of an organisation or trade in which our customers are the only real specialists.

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Management of customer information

Create customer value

To build up sustainable customer relations and create value, it is necessary to identify the different information and interactions with the customer, from his/her status as a prospective customer to that of a loyal customer. Constructed on a daily basis by the company’s different departments, this global knowledge base, which is accessible both at the head office and in the field, will give you a unified view of your clientele.

Klee Commerce proposes extended functions for accurate management of the commercial activities associated with your contacts:  qualification of prospective customers, management of appointments, commercial actions and associated opportunities, orders, reporting on the overall activity of an account, etc. Thus, the salesperson in the field can easily detect opportunities and monitor the activities on a daily basis (full management of prospective customers, their purchasing intentions, follow-up periods, etc.).

Increase productivity

Sales Force will be able to optimise management of their customer portfolios, simplify and coordinate management of their commercial activity and thus increase productivity in particular. They will also benefit from better knowledge of their customers and prospective customers. By equipping their sales forces, companies will develop their efficiency and, in parallel, will find themselves equipped with a precious source of information on their customers, their market and their commercial activity.

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Management of categories and assortment

Used at the head office or centrally, the Klee Store solution meets the requirements of both manufacturers and distributors by maximising the category management process (product hierarchy, monitoring of performance by brand or product segmentation, financial objectives for each category, measurement of shelf-space profitability/m2, etc.).

Analyse your strategic merchandising data finely

According to previously defined business rules, the Merchandising department will be able to make customised product recommendations according to stores, specific customer requirements, factors having an impact on ranges or special offers or special local characteristics. By analysing this strategic data finely at local, regional or national level, you will have the guarantee of fast understanding of your market with a detailed view of the performance of your stores or products.

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Management of visits and diaries

Optimise your salespeople’s tours

The flexibility of Klee Commerce allows your teams to optimise their tours, better manage their effective time in the field and lighten their administrative tasks. Via synchronisation of data with Outlook or Lotus Notes, they are able to display information on contacts, their e-mail exchanges and their daily activities and associated tasks.

Whether they are business managers or medical representatives, the solution gives them easy access to their customer’s history and helps them to be more efficient during appointments.

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Management of territories

Manage commercial sectoring efficiently

Commercial territory management is a fundamental aspect of commercial steering. This function is used by Commercial Departments for better deployment of their commercial force in the field, according to the establishment of their customers and the prospective customers whose profiles prove to be the most interesting.

Klee Commerce also offers the possibility to divide up sales areas according to the defined commercial strategy and allocate the resources the company has available to them: by region, by turnover or by product range, etc.
Using the application, it is possible to display the territories in which the different teams work every day at any time and identify the customers who are not visited enough or visited too often, for example.

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Management of tariffs and orders

Access a platform shared by the front and back-offices

Access to a common platform from the field allows the sales force to:

• Consult their head office in order to establish the best pricing according to the rules in force.
• Associate any special offers in progress.
• Draw up estimates, provide information on lead times.
• Manage contracts and orders all the way through to invoicing.

Assistance in configuring orders, even complex ones, is also included.

Your commercial force is thus able to satisfy customers’ demands in a precise, detailed manner and in compliance with the pricing rules imposed by the company.

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Management of special offers

Klee Commerce includes a special-offer planning and management tool that helps distribution brands to attract customers and gain their loyalty.

Based on centrally negotiated agreements, special offers are communicated to stores according to a specific planning process and it is up to each store to define a strategy and order of priority for their implementation.

The information is common and can be accessed by all departments, at the head office as in the field. At the end of the process, each brand can analyse the increase in sales of products on special offer, the share of associated promotional budgets and determine their profitability.

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Signs in stores

In addition to the action of the sales force, advertising, promotion (PLV - outside advertising) and information on the point of sale (PSI) are the principal communication and marketing tools implemented by manufacturers to promote their products, making use of merchandising techniques.
Outside advertising and point-of-sale information have become a powerful sales accelerator.

The tools are most often designed at the brand’s head office for deployment in the points of sale and must meet numerous requirements, such as guarantee of application of the graphic charter, uniformity of the different promotional and informative signs throughout the distribution network, consistency of product-related technical and pricing data between the head office and the points of sale or independence of stores with respect to customisation of product information for construction of the definitive sign system.
Wishing to increase their communication at the point of sale, the Retailing and Distribution brands are investing in in-store signs. The principle is to print informative or promotional posters according to pre-established models, complying with the visual identity of the brand. The final objective is to influence consumers’ purchasing behaviour by drawing their attention to certain products with a view to increasing the brand’s turnover.

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Business Intelligence / Analyses & Reporting

Thanks to uploading of information from the field and therefore increased visibility, Management can adjust its strategy after analysing commercial results using business scoreboards, identify the development potential of brands, determine additional and/or crossed sales opportunities, define priorities and plans of action by sector or brand and better analyse product/human performance.

The Klee Analysis analysis and reporting solution combines the flexibility of the Klee Commerce platform with ease of use; it places its advanced functions at the service of companies wishing to obtain rapid results.

Strategic decision-making on a daily basis
With Klee Analysis, you have the necessary tools to understand the most complex data and address key sales questions in order to make the right decision at the right time.

Adoption by users
The Klee Analysis solution has an ergonomic interface and functions that are easy to learn and present no difficulties for users, regardless of their level.

Obtaining rapid results
Klee Analysis combines the flexibility of the Klee Commerce platform with ease of use. It places its advanced functions at the service of companies wishing to obtain rapid, convincing results.
You can analyse data quickly and in detail, generate all types of report, create warnings, scoreboards, ad hoc reports and graphics to obtain an overall or detailed view.

Improving sales forecasts
Regardless of the depth of the territory, Commercial Departments can examine sales opportunities to identify trends and deviations with regard to forecasts.

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Consumer Packaged Goods imaging

Access the largest image database in Europe

Klee Studio proposes the largest PC (Consumer Product) image database in Europe, perfectly categorised and meeting the requirements of professionals: Manufacturers, Distributors, Creative Agencies, Study Firms, etc. whether their problem concerns merchandising (improving the quality of recommendations with accurate planograms), advertising (high-quality visuals for product catalogues or brochures), e-Commerce (optimisation of the display with adapted visuals) or market surveys.

Thus, you can obtain information on the release of new products onto the market of your choice, study the development of a product’s packaging or even compare product ranges in a specific sector.
Since the pictures are taken by professional photographers, you have outlined, high-resolution visuals in 2D or 3D, taken from different angles.

You can thus communicate on your products in the best possible way.

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Mapping

A commercial decision-support tool, Klee Commerce proposes sectoring functions that are essential to optimal operation of a field sales force split up over wide territories.
Thus, your teams very quickly identify their trade areas and optimise their tours and itineraries to save time and increase commercial efficiency.

Objectives can then be defined according to criteria such as potential, turnover, distribution circuits or brand type.
You have a view of the entire activity of your salespeople in the field, which allows you, for example, to make certain adjustments according to the distances they cover, if necessary.

These tools provide a geographic display of the customer/prospective customer’s address on a map and a display of the general points of interest around the appointment. Salespeople also have the possibility to compile statistics on the daily territory they cover: potential of prospective customers by sector, companies to visit or actions previously conducted in a given sector, calculation of expense accounts, etc.

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Mobility

Secure access to your company’s data at any time

The Klee Commerce solution includes mobile, robust solutions in native mode that are particularly adapted to the sales force, ensuring the promotion and sales of products in the field.
Even if the mobile telephone remains the indispensable tool of travelling sales forces, smartphones are now equipped with functions that are sufficiently advanced to replace a laptop computer.
The choice of a particular mobile technology therefore depends on different criteria such as budget, report transmission requirements or the nature of the sales situation (standing, in the shelf-space or sitting during a customer visit).

Synchronise your data from anywhere you wish

Via bi-directional synchronisation of data, the user will have access to a set of offline functions so that he/she has all the data and tools required (including large volumes of data), even when he/she is not connected to the company’s server. In turn, he/she will also be able to transmit the information collected on his/her laptop computer, PDA, Tablet PC or smartphone with ease. These devices can subsequently be connected to portable video-projectors for interactive presentations or to printers to print order forms or customer invoices, for example.

Increase the productivity of your sales force

The productivity of the sales force is increased by giving it constant access to the data it requires to satisfy the requests of customers and prospective customers efficiently. It is thus more reactive with regard to the competition, can convert identified opportunities faster and contribute to the increase in the company’s turnover.
In addition, by giving it access to the company’s human and equipment resources from the field and allowing it to share information usefully, cooperation within the company is also considerably reinforced.

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Solution on demand

Approved by an ever increasing number of companies, the SaaS mode meets new challenges.

Thus, it proposes numerous advantages, particularly on establishment in a new country:

• Easy access by increasingly mobile employees.
• Flexibility.
• Rationalisation of resources and budget control.
• Reduction of maintenance and support-related costs.
• Elimination of acquisition and renewal costs.
• Secure access to the central network.

The Klee Commerce application in SaaS (Software as a Service) mode covers all functional requirements for steering and optimising the commercial activity for both manufacturers and distributors.
The solution is proposed in conventional license mode or in hosted rental mode in the form of a monthly subscription taken out by the user.

You benefit from a secure service that is accessible 24/7 via a simple Internet navigator at any time and from any place, ease of maintenance, a transparent backup system and a constant updating solution.

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Synchronisation

Located at the company head office, the back-office departments (General Management, Sales Administration, etc.) have an installation in customer/server mode. Data is accessed directly on the company’s server and the central database.

Front-office departments (Commercial Department, Regional Managers, sales representatives, medical representatives, etc.) often have to work in mobile mode according to the geographic location of their customers, which entails a different way of managing their databases.
Klee Commerce is designed to run independently, proposing useful data for their visits.

Remote synchronisation of their data gives travelling associates constant access to customer information. Thus optimised, the sales data, now more reliable, is updated by entry in real time.
Data on the central server is accessible in the following different modes: online or offline.

• Offline mode: makes it possible to work on a local database. Synchronisation (data transmitted/received) is one-off and executed via an ADSL or WiFi connection.
• Online/offline mode: allows remote synchronisation as soon as the user connects to the company’s network.

Synchronisation can also be defined in transparent manner for the user in order to reduce information uploading/downloading time between the head office and the field.

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