Consumer Packaged Goods imaging

Access the largest image database in Europe

Klee Studio proposes the largest PC (Consumer Product) image database in Europe, perfectly categorised and meeting the requirements of professionals: Manufacturers, Distributors, Creative Agencies, Study Firms, etc. whether their problem concerns merchandising (improving the quality of recommendations with accurate planograms), advertising (high-quality visuals for product catalogues or brochures), e-Commerce (optimisation of the display with adapted visuals) or market surveys.

Thus, you can obtain information on the release of new products onto the market of your choice, study the development of a product’s packaging or even compare product ranges in a specific sector.
Since the pictures are taken by professional photographers, you have outlined, high-resolution visuals in 2D or 3D, taken from different angles.

You can thus communicate on your products in the best possible way.

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Mapping

A commercial decision-support tool, Klee Commerce proposes sectoring functions that are essential to optimal operation of a field sales force split up over wide territories.
Thus, your teams very quickly identify their trade areas and optimise their tours and itineraries to save time and increase commercial efficiency.

Objectives can then be defined according to criteria such as potential, turnover, distribution circuits or brand type.
You have a view of the entire activity of your salespeople in the field, which allows you, for example, to make certain adjustments according to the distances they cover, if necessary.

These tools provide a geographic display of the customer/prospective customer’s address on a map and a display of the general points of interest around the appointment. Salespeople also have the possibility to compile statistics on the daily territory they cover: potential of prospective customers by sector, companies to visit or actions previously conducted in a given sector, calculation of expense accounts, etc.

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Mobility

Secure access to your company’s data at any time

The Klee Commerce solution includes mobile, robust solutions in native mode that are particularly adapted to the sales force, ensuring the promotion and sales of products in the field.
Even if the mobile telephone remains the indispensable tool of travelling sales forces, smartphones are now equipped with functions that are sufficiently advanced to replace a laptop computer.
The choice of a particular mobile technology therefore depends on different criteria such as budget, report transmission requirements or the nature of the sales situation (standing, in the shelf-space or sitting during a customer visit).

Synchronise your data from anywhere you wish

Via bi-directional synchronisation of data, the user will have access to a set of offline functions so that he/she has all the data and tools required (including large volumes of data), even when he/she is not connected to the company’s server. In turn, he/she will also be able to transmit the information collected on his/her laptop computer, PDA, Tablet PC or smartphone with ease. These devices can subsequently be connected to portable video-projectors for interactive presentations or to printers to print order forms or customer invoices, for example.

Increase the productivity of your sales force

The productivity of the sales force is increased by giving it constant access to the data it requires to satisfy the requests of customers and prospective customers efficiently. It is thus more reactive with regard to the competition, can convert identified opportunities faster and contribute to the increase in the company’s turnover.
In addition, by giving it access to the company’s human and equipment resources from the field and allowing it to share information usefully, cooperation within the company is also considerably reinforced.

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Solution on demand

Approved by an ever increasing number of companies, the SaaS mode meets new challenges.

Thus, it proposes numerous advantages, particularly on establishment in a new country:

• Easy access by increasingly mobile employees.
• Flexibility.
• Rationalisation of resources and budget control.
• Reduction of maintenance and support-related costs.
• Elimination of acquisition and renewal costs.
• Secure access to the central network.

The Klee Commerce application in SaaS (Software as a Service) mode covers all functional requirements for steering and optimising the commercial activity for both manufacturers and distributors.
The solution is proposed in conventional license mode or in hosted rental mode in the form of a monthly subscription taken out by the user.

You benefit from a secure service that is accessible 24/7 via a simple Internet navigator at any time and from any place, ease of maintenance, a transparent backup system and a constant updating solution.

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Synchronisation

Located at the company head office, the back-office departments (General Management, Sales Administration, etc.) have an installation in customer/server mode. Data is accessed directly on the company’s server and the central database.

Front-office departments (Commercial Department, Regional Managers, sales representatives, medical representatives, etc.) often have to work in mobile mode according to the geographic location of their customers, which entails a different way of managing their databases.
Klee Commerce is designed to run independently, proposing useful data for their visits.

Remote synchronisation of their data gives travelling associates constant access to customer information. Thus optimised, the sales data, now more reliable, is updated by entry in real time.
Data on the central server is accessible in the following different modes: online or offline.

• Offline mode: makes it possible to work on a local database. Synchronisation (data transmitted/received) is one-off and executed via an ADSL or WiFi connection.
• Online/offline mode: allows remote synchronisation as soon as the user connects to the company’s network.

Synchronisation can also be defined in transparent manner for the user in order to reduce information uploading/downloading time between the head office and the field.

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