Beverage

A tried and tested business solution to create value

Consolidation of the Beverages, Wines and Alcohol market in recent years has made way for operators who are more specialised and anxious to go upmarket in order to propose an offer that is always more in phase with the environmental and health concerns of consumers.
Manufacturers and distributors must control the marketing of their products more efficiently and be able to measure the growth potential of the different circuits: Retailing and distribution, outside catering, outside consumption, direct sales or e-commerce.
Perfectly adapted to management of the business processes associated with this trade, the Klee Commerce application takes into account the special characteristics of these segments and their compliance with the practices of the sector.
The solution includes all functions necessary for your daily operations, at the head office as in the field. It integrates perfectly into your business processes and your existing environment. Multilingual, multi-market and multi-currency, Klee Commerce meets the technical and regulatory requirements in force perfectly.

Responses to concrete daily challenges

• Management of tours in context.
• Management of customers, items, suppliers, representatives, storage agents.
• Management of shelf-space records.
• Management of assortments (analysis of product and range performance, monitoring of product referencing/dereferencing, management of specific characteristics per channel, store typologies, trade areas, regional characteristics.
• Management of tariffs, purchases, orders, commercial conditions, stocks (customisation of screens, reports, rules…).
• Management of rights, taxes, movement certificates (DO, invoices, etc.).
• Management of promotional operations, budgets and quotas.
• Reports and analyses for sales forces and management (scoreboards).
• Measurement of performance and promotional investments.
• Management of communication at the point of sale (ILV (outside), PLV (in-store)).