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Cosmetics & Luxury Goods

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New economic challenges to face

The manufacturers and distributors in the cosmetics sectors must face serious commercial challenges because of the constant changes in their market while, at the same time, controlling regulatory compliance risks.
Whether it be specialised brands (GMS health-beauty), selective perfumery brands, para-medicinal product brands or retailing and distribution brands (GSA), the opportunities for growth are promising.
Professionals in this sector must anticipate and justify as well as possible the place they wish to occupy and the policy they wish to implement to highlight their products.
The Klee Commerce solution covers each stage in the marketing of your products and provides your sales force with in-depth knowledge of its market. The scoreboards serve to monitor daily activity and make the appropriate decisions based on relevant business indicators.
Its intuitive and easy-to-access interface increases the productivity of the sales force and improves customer satisfaction.

Responses to concrete daily challenges

  • Access to all relevant functions and information necessary for management of the commercial activity in the field.
  • Management of visits, tours and diaries in context.
  • Management of customers and groups.
  • Management and highlighting of products according to circuit.
  • Management of orders, tariffs, commercial conditions, objectives.
  • Management of performance via scoreboards and proposed analyses, etc.
Activities: Designer And Distributor of Perfumes
Circuits: Perfumeries.
Project: Sales force management solution.
Solution adopted: Klee Sales
Departments equipped: Commercial, Sales Administration.

Challenges:

  • Install a tool meeting the new technical standards of the Information Systems Department and satisfying the functional expectations of teams in the different European subsidiaries.

Reasons for the choice:

  • Multi-level management of visit and order organisation (head office, field).
  • Ergonomics and navigation of the solution perfectly adapted to the operating mode in the field.
  • Control of quality, costs and lead times.

Advantages:

  • Users benefit from a simple, efficient and reactive solution, perfectly adapted to their trade and information-sharing that ensures increased efficiency on a daily basis.
  • Convergence of a European policy around this unique solution, proposing a global view consisting of key elements allowing strategic departments to analyse and make decisions under the best possible conditions.
Activity: Aroma-Cosmetics Laboratory
Circuits: Beauty salons and thalassotherapy establishments, drugstores, perfumeries, massage parlours.
Project: Checking and steering solution for commercial activities.
Solutions adopted: Klee Sales & Klee Store
Departments equipped: Commercial, Merchandising.

Challenges:

  • Provide commercial teams with an adapted order-taking tool.
  • Optimisation of the time taken by salespeople to enter administrative data to give them more time to dedicate to commercial prospecting.

Reasons for the choice:

  • A very reliable solution, adapting to the specific environment and providing total independence in the field.
  • Combined skills of the Klee Group teams: technical and functional.

Advantages:

  • Excellent adaptation capacity in terms of configuration.
  • Marked improvement of customer services: reduced order-processing time.
  • Solution deployed < 5 months.
Activity: Plant-Based Cosmetics Laboratory
Circuits: Specialised distribution.
Project: Merchandising solution.
Solution adopted: Klee Store
Department equipped: Merchandising.

Challenges:

  • Give an international dimension to the brand’s merchandising.
  • Optimise performance of sales areas.

Reasons for the choice:

  • Flexible, upgradeable solution allowing fast establishment of implementation recommendations adapted to the different point-of-sale typologies (in 15 countries) that can be coupled with the internal order-management logistics programme.

Advantages:

  • Layout simulation (management of products and associated images, establishment of a library of miscellaneous furniture, export of planograms, analyses, etc.).
  • Improvement of the communication flow between the central purchasing body and local branches.