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Food

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A tried and tested business solution to create value

Perfectly adapted to management of the business processes associated with the Food sector. The Klee Commerce application is intended for manufacturers and distributors working with multiple distribution channels: Specialised Distribution (GSS, GMS), Retailing and Distribution (GSA), Outside Consumption (CHR), Multi-specialists, Department Stores, etc.
Whether it be groceries, fresh products or frozen products, it is essential to take into account the specific characteristics associated with these segments and their compliance with the practices of the sector.
The solution includes all functions necessary for your daily operations, at the head office as in the field. It integrates your business rules perfectly and adapts to your existing environment. Multilingual, multi-market and multi-currency, Klee Commerce meets the technical and regulatory requirements in force perfectly.

Responses to concrete daily challenges

  • Better knowledge of stores and sales teams in the field.
  • Differentiated management of relations with purchasing and sales managers and sales supervisors according to distribution channels.
  • Management of tours, seasonal sectoring, etc.
  • Management of shelf-space records (presence, price, position, etc.).
  • Management of assortments (analysis of product and range performance, monitoring of product referencing/dereferencing, management of specific characteristics per channel, store typologies, trade areas, regional characteristics.
  • Management of tariffs, purchases, orders, commercial conditions, stocks.
  • Management of promotional operations, budgets and quotas.
  • Reports and analyses for sales forces and management (scoreboards).
  • Measurement of performance and promotional investments.
  • Management of communication at the point of sale (ILV (outside), PLV (in-store)).
Activities: Chocolate-Making, Confectionary
Circuits: Master chocolate-maker/confectioners, Delicatessens, Gourmet Spaces, etc.
Project: Sales-support solution.
Solution adopted: Klee Sales
Departments equipped: Commercial, Sales Force.

Challenges::

  • Better management of customer relations, customer history, assistance in creating adapted offers.

Reasons for the choice:

  • Flexibility of order-taking, which allows the best possible management of commercial conditions (simulation with the net price discounted directly with customers and proposal of incentives according to volumes ordered).
  • Technological quality of the solution in terms of opening, ergonomics and reliability.
  • Interfacing with Oracle as standard.

Advantages:

  • Taking added-value orders with the possibility to establish loyalty contracts making it possible to monitor the activity and the history of orders and deliveries in real time.
  • The scoreboards provide total visibility of the commercial activity and the representatives’ work. Klee Commerce is thus an excellent reporting tool for management and serves to steer the sales force.
  • The solution is integrated into the logistics Information System and makes it possible to check the availability of products and the feasibility of deliveries in real time.
Activities: Bread Products
Circuits: Retailing and Distribution (GMS).
Project: Sales-support solution.
Solution adopted: Klee Sales ASP
Departments equipped: Commercial.

Challenges:

  • Harmonisation of tools in place in the Group.
  • Solution including the business rules and perfectly adapted to sector managers.

Reasons for the choice:

  • Understanding of the sector manager’s operational requirements (ND, shelf-space, PPS, resale, etc.).
  • Key factors: Speed of connection, user-friendliness of the solution, reactivity in the return of information, perfect replication of data.
  • Professionalism of teams.

Advantages:

  • The rental mode makes it possible to adhere to the prescribed budget while, at the same time, benefiting from a conventional, adapted configuration.
  • Perfect adaptation of the tool to both head office and field requirements.
Activities: Manufacture Of Sauces & Preserves
Circuits: Retailing and Distribution (GMS).
Project: Sales-support solution.
Solution adopted: Klee Sales
Departments equipped: Commercial, Sales Administration.

Challenges:

  • Accurate global view of the commercial activity.
  • Installation of a tool to structure and monitor the commercial activity and steer the actions of the sales force.
  • Necessity for a software package that is recognised on the market, user-friendly and simple to use.

Reasons for the choice:

  • A tool for the sales force that is reliable and easy to implement and use.
  • Wealth of the solution’s functional cover and user-friendliness.
  • Excellent business knowledge of the pre-sales and commercial teams.

Advantages:

  • Day-to-day view of assortments, commercial operations and in-store sales prices for analyses, making it possible to be more reactive and a source of new ideas and proposals.
  • Fine-tuned management of specific plans of action.
  • Better reactivity in commercial operations.
Activities: Fresh & Packaged Vegetables
Circuits: Retailing and Distribution (GMS).
Project: Sales-support solution.
Solutions adopted: Klee Sales & Klee Store
Departments equipped: Commercial, Sales Administration and Merchandising.

Challenges:

  • Professionalise the work of the sales force by structuring commercial information and automating its distribution.
  • Equip the commercial and merchandising departments with a flexible, adaptable solution meeting business requirements at the head office as in the field.
  • Have better knowledge of the market with quantified data rather than subjective impressions.

Reasons for the choice:

  • Flexibility of the solution, which meets the identified requirements perfectly.
  • High level of technical expertise, clear project method (regular follow-up committees).
  • Good acceptance of the solution by users.

Advantages:

  • Better knowledge of the market and better assessment of the sales force’s work (assistance with sales arguments presented to brands with accurate data on the commercial activity and the market).
  • Supply of recommendations adapted to each point of sale, in compliance with the central purchasing body’s strategy.