Gardening & DIY

A tried and tested business solution to create value

The difficult economic context (unstable market, strong competition, lack of differentiation, change in customer behaviour, integration of the sustainable development dimension, etc.) obliges manufacturers and distributors in the Home, Decoration, Gardening and DIY sectors to call their models and growth strategies into question.
Managers must be able to rely on adapted tools allowing them to get organised and prepare their decisions.
Perfectly adapted to management of business processes, the Klee Commerce application is intended for professionals working with multiple distribution channels: specialists (GSS), wholesalers, retailing and distribution (GSA) to a lesser extent and conventional circuits. It is essential to take into account the special characteristics of these segments and their compliance with the practises of the sector.
The solution includes all functions necessary for your daily operations, at the head office as in the field. It integrates perfectly into your business processes and your existing environment. Multilingual, multi-market and multi-currency, Klee Commerce meets the technical and regulatory requirements in force perfectly.

Responses to concrete daily challenges

• Better knowledge of stores and sales teams in the field.
• Differentiated management of relations with purchasing and sales managers and sales supervisors according to distribution channels.
• Management of tours, seasonal sectoring, etc.
• Management of shelf-space records (presence, price, position, etc.).
• Management of assortments (analysis of product and range performance, monitoring of product referencing/dereferencing, management of specific characteristics per channel, store typologies, trade areas, regional characteristics.
• Management of tariffs, purchases, orders, commercial conditions, stocks.
• Management of promotional operations, budgets and quotas.
• Reports and analyses for sales forces and management (scoreboards).
• Measurement of performance and promotional investments.
• Management of communication at the point of sale (ILV (outside), PLV (in-store)).