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Petcare

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A tried and tested business solution to create value

Household demand for pet-food and pet-care products has been steadily increasing for the last ten years.
This rapidly expanding market is subject to the same requirements as that for food for human consumption (quality, safety, dietary balance, palatability, choice, etc.).
Intended for both manufacturers and distributors, the Klee Commerce application perfectly meets the technical and regulatory requirements in force.
Multilingual, multi-market and multi-currency, the solution includes all functions necessary for your daily operations, at the head office as in the field. It integrates your business rules perfectly and adapts to your existing environment.

Responses to concrete daily challenges

  • Better knowledge of stores and sales teams in the field.
  • Differentiated management of relations with purchasing and sales managers and sales supervisors according to distribution channels.
  • Management of tours, seasonal sectoring, etc.
  • Management of shelf-space records (presence, price, position, etc.).
  • Management of assortments (analysis of product and range performance, monitoring of product referencing/dereferencing, management of specific characteristics per channel, store typologies, trade areas, regional characteristics.
  • Management of tariffs, purchases, orders, commercial conditions, stocks
  • Management of promotional operations, budgets and quotas.
  • Reports and analyses for sales forces and management (scoreboards).
  • Measurement of performance and promotional investments.
  • Management of communication at the point of sale (ILV (outside), PLV (in-store)).
Activities: Pet-Food Manufacturer
Circuits: Specialised supermarkets (GMS), specialised brands.
Project: Sales-support solution.
Solution adopted: Klee Sales
Departments equipped: Management, Sales Force.

Challenges:

  • Installation of a global commercial-management tool that is recognised on the market.
  • Responses to operational business requirements: market analyses, steering of sales force actions, monitoring and anticipation of commercial activity in real time via performance indicators, etc.

Reasons for the choice:

  • Ergonomics adapted to requirements, ease of access to information, efficiency of exchanges.
  • Fast project implementation (< 3 months).

Advantages:

  • Uniform, centralised view of customers, optimal circulation of head-office <-> field information.
  • Flexible, robust solution immediately accepted in-house.
  • Improved efficiency in the field (visit preparation, establishment of sales forecasts, analyses of daily activity: ND, SSS, PDA, etc.).