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New economic challenges to face

Retailers (groups or integrated) benefit from growth opportunities that are still very promising. They must therefore equip themselves with efficient company technological solutions, integrating perfectly into their business processes and environment.
In order to improve the commercial performance of their point-of-sale networks, this solution must be dedicated, mobile and fed with the data necessary to exercise a merchandising activity - products, images, stores, furniture, PLV/ILV (in-store/outside advertising, sales and market data).
Thus equipped, the distributor must be able to increase sales and margins for each store-type quickly and easily in each consumption universe and in each department for each product in the assortment.

Responses to concrete daily challenges

  • Positioning of sales areas and furniture (shape, orientation and size of retail spaces).
  • Assignment of consumption universes to each area (analysis engine for automatic distribution in the respective families, positioning dedicated to eye-level, etc.).
  • Organisation of departments, representation of furniture in the organisation plan by product family (layouts) and in the plan by reference (planogram).
  • Display of the rendering of the shelf space in 2D or 3D from all angles desired and zoom on labels.
  • Generation of customised merchandising files for category managers, design managers, sales development managers, sales supervisors, etc.
  • Analysis of the results obtained, calculation of the shelf-space share to allocate to each family, graphic illumination of the performance areas in each universe, etc.
Activities: Distribution
Circuits: Agricultural self-service stores, Professionals in the farming industry.
Project: Sales-support solution, CRM.
Solution adopted: Klee Sales
Departments equipped: Management, Commercial, Sales Administration, Marketing.

Challenges:

  • It was mainly a question of managing customer potential more efficiently (weight of competition, better knowledge of prospective customers, etc.), measuring the stock out rate for better management of departments, steering sales force activity, having real offer presence in stores (product ND) and ensuring the follow-up of commercial and promotional marketing plans of action between the head office and the field.

Reasons for the choice:

  • Klee Sales is a common tool for managing all components of Customer Relations and commercial prospecting.
  • The solution gives a complete, reliable and mutualised view of customers and prospective customers.

Advantages:

  • The CRM is recognised by users as a practical, lively, efficient tool that gives a good view of activity in the field and makes it possible to be more reactive with regard to customer expectations. Users learned how to use it without any difficulty. As data is progressively added to the CRM, the view of the field becomes increasingly better. The Klee Sales solution now allows much more accurate management of customers and assists decision-making in management of the different product lines. The new organisation makes it possible to meet the requirements of the consumer and professional markets much more efficiently.
Activity: Computer Hardware Retailer
Circuits: +220 brands in France.
Project: Sales-support solution.
Solution adopted: Klee Store
Department equipped: Merchandising.

Challenges:

  • Propose an efficient transverse solution for the central purchasing body, product managers and the multiple stores.
  • Modernise the merchandising approach with regard to customers.
  • Check application of the Merchandising policy at points of sale more efficiently.

Reasons for the choice:

  • Power and robustness of the tool combining the advanced functions necessary for efficient management of shelf-space with quality replication of all data.
  • Business skills in merchandising and the Retail sector.
  • Customised approach associating pragmatism and strictness for a high-quality product.

Advantages:

  • Modernisation of shelf-spaces (new colours, new signs, etc.).
  • Accessory spin-offs in the shelf-spaces.
  • Fine-tuned selection of products in stores.
Activities: Online Food Market
Circuits: Internet
Project: Sales-support solution.

Challenges:

  • Create the 1st proximity marketplace proposing customised services and offering differentiation: customised, predictive interface (special offers), checklist, tailor-made delivery mode, etc.

Reasons for the choice:

  • Creation of a customised solution for the front office (product catalogue, customer space, order management, etc.) and the back office (management of users, customers, points of sale for delivery, special offers and events, ordering process, mobile Web applications, checks, etc.).

Advantages:

  • Innovative solution perfectly adapted to business requirements and the quality demanded by consumers.
Activities: Foodstuff Supermarket
Circuits: 286 proximity brands in France.
Project: Merchandising solution.
Solution adopted: Klee Store
Department equipped: Management, Merchandising.

Challenges:

  • Reorganise existing stores to correspond with a new hard-discount concept: guaranteed low prices every day, fresh products and easy shopping in a friendly atmosphere.
  • Equip the merchandising department with an efficient merchandising tool to support these ambitions.

Reasons for the choice:

  • Real decision support solution, providing answers to the problems encountered by the central purchasing body and stores.
  • Synchronised data in interactive mode and replication in real time.

Advantages:

  • Creation and automatic extension of merchandising plans from a national to a local level.
  • Layout of products on shelves according to the rules defined by the head office.
  • Calculation of profitability by linear metre from store layout to product plan.