Klee Store : Merchandising software for Category Management

An adapted Merchandising solution

Used as much by manufacturers - to follow development of their margin, turnover and market share - as by retailers in an approach focussed on optimising their sales areas (stores and shelf-space), the Klee Store Merchandising software package offers you all the functions necessary to ensure correct application and monitoring of the merchandising strategy, integrating perfectly into your business processes and existing environment. Klee Store solution adapts to your needs from Planogram creation for Category Management to Store Planning.

Business objectives:

Optimise the profitability of space allocation.
Apply supplier/head office recommendations.
Identify development potential and additional sales opportunities.
Increase visibility of the sales area.
Analyse product performance.
Increase your sales.

Planning

Manufacturers working in a complex pricing environment must face up to a final demand based on short sales cycles. Salespeople in the field very often note a difference between objectives and reality when they are recording shelf-space.
Relaying information to the head office is vital.
The Klee Store merchandising solution allows the head office to establish fast, relevant merchandising recommendations.
Your teams thus benefit from a real advantage in negotiations with central purchasing bodies thanks to the added value of these recommendations.

Retailers must constantly adjust their merchandising recommendations in order to be more in phase with product demand at local and national level.
Analysis of information and the capacity to process is essential to attaining the level of reactivity and relevance necessary to achieve this objective.
The Klee Store merchandising software package allows retailers to establish and distribute their merchandising recommendations adapted to the different store distribution systems and geographic areas efficiently.
Adaptation of the merchandising strategy is therefore optimised for an overall increase in sales.

Execution

In order to check correct application of the Merchandising recommendations negotiated for each brand/store, your Sales Force will be able to rely on the planograms and analysis summaries obtained using Klee Store and record shelf-space quickly in order to compare the layout objective with the actual layout.
With Klee Store, your teams will benefit from dedicated Merchandising Books. These documents, which summarise all merchandising and commercial information (planograms, product nomenclature, product labels/bar codes, ND, SSS, Facings, promotional operations, etc.), will allow you to be a source of new ideas and proposals in your negotiations (increase in ND, DP, agreements, etc.).
By managing the entire layout from store planning to shelf planning, Merchandising managers have a powerful tool allowing them to adapt their planograms according to the desired and calculated profitability per m². Klee Store also makes it possible to automate the establishment of merchandising plans via management of the product repository, application of precise processing rules and analysis of product performance. Your product layouts are thus in phase with the realities of consumption.

Checking

Klee Store analyses all feedback from the field and allows your teams to adapt future recommendations to optimise sales. Thus, for manufacturers and distributors, the Klee Store merchandising solution represents a relevant tool for sales support and correct execution of the Merchandising strategy.

Advantages observed

Creation of planograms using multiple typologies (stores, products, seasonal fluctuation, etc.).
Efficient automation of merchandising plans for adapted distribution.
Establishment and optimisation of assortments.
Automatic creation of your models in 3D to increase realism.
Fast simulation of your customised projects.
Efficient management and planning of product referencing.
Management of logistics variants according to store-product-consumer data.
Fast identification of the profitability of in-store areas and shelf-spaces.
Communication upgraded by the image of product lines and layout configurations.

Responses to challenges by department

Sales:

Simple ergonomics, multilingual, multi-currency solution.
Clear display of the shelf layout with the specific characteristics of the store.
Merchandising arguments to justify more judicious placement of products.
Assessment of under-estimating shelf space and measurement of the associated loss of turnover.
Summaries by geographic area.
Optimisation of stock turnover.
Operation of the application at centralised and/or decentralised sites.
Access offline and via mobile terminals, etc.

Merchandising:

Creation, publishing and saving of layouts, customised or created according to a brand model.
- Layouts in colour (families).
- Layouts with digital images.
- Layout diagrams with details per element.
Integrated library of references/shelf types.
Automatic management of assortments, packaged products, furniture elements, visual brand identity, accessories, etc.
Constitution of marketing arguments (results of surveys on consumers, distributors, products, in-store advertising (PLV), etc.).
Merchandising analyses.
Generation of planograms with digital images according to a standard layout.
Establishment of your merchandising plans derived from your own analyses.
Creation and modification of your product bases.
Preview of your products before their inclusion in planograms.
Creation/publishing of the merchandising book: figures, 2D layout plans, 3D planograms, etc.

Marketing:

Management of references and commercial operations.
Efficient preparation of negotiations.
Management and breakdown of associated budgets.
Possibility to create simulations.
Check on application of centrally negotiated agreements in the field.
Cover of quantitative analysis requirements: performance study (attractiveness, productivity, profitability, storage, etc.).
Assessment of return on investment (ROI) of commercial operations.

Management:

Check on application of the commercial strategy in the field.
Establishment of the “management category” made easier.
Identification and qualification of shelf-space problems.
Reduction of stock outs in store departments.
Optimisation of special-offer monitoring.
Measurement and control of sector cover.
A support tool for decision-making, measurement and checking of results, etc.